Broadcast Messaging through Loop Messenger allows subscribers of the Loop Messenger Channel to email out messages to guests based on established segments. These messages can be set up in order to contact guests pre-arrival, in-stay or post-stay at a property.
The source contacts for the Broadcast Messaging feature will primarily be a pre-arrival report from a Property Management System (PMS).
The PMS is the authority on contact data from Loop's perspective. Loop can get contact data from the PMS one of two ways, via an integration such as Mitel iLink or through a manual process wherein Loop reads in contacts from the pre-arrival report.
To use the new manual process, a hotel will have to verify that their PMS can generate a pre-arrival report in .csv format. This file must contain the following information for each upcoming guest:
- email address and/or phone number
- room number
- arrival date
- departure date
Depending on the PMS system the hotel uses, each will have its own unique capabilities and configuration required to get the pre-arrival report out of the system. Some PMSes can schedule reports to be sent out and others cannot.
Where there is no automation possible from the hotel PMS, the hotel daily standard operating procedure will be to use the Contact Import Wizard to process a manually exported .csv file each day and thereby keeping the contacts in Loop up to date.
The below articles outline the processes for importing, managing and sending messages to clients using Broadcast Messaging.