Segments in regard to Broadcast Messaging is a means of grouping contacts together by common attributes to define a specific audience. Broadcast Messaging uses Segments to define the recipients of a particular message.
For example, by default there is a "customize your stay" broadcast message set to run on the segment of contacts who are 2 days pre-arrival and this message is scheduled to run once a day.
If the hotel imports a contact named John Smith, with an email address, and he is 2 days or less pre-arrival, he will receive an email like the one below the next time that particular broadcast message is scheduled to execute.
Loop has four pre-configured segments for hospitality that can be use to send targeted messages to guests and have them engaged in order to capture the voice of the customer.
- 2-Days Pre-Arrival
- Day of Check-Out
- 1-Day Post-Stay
The 2-Day Pre-Arrival segment will be the first opportunity to reach out to guests and invite them to use Loop. It is typically a dark communication period wherein the booking system has nothing more to communicate to the guest and the hotel is not yet handing on-site communication.
More segments can be defined based on the variety of attributes about the guests.